“Web helps you find what you want to know.
Publications help you discover what you don’t know, but need to know”
With the rising use of the Internet, we are often asked—why should anyone read a publication? Our answer is simple…
Internet is a great medium to find information on a subject you are interested in. A publication, on the other hand, remains your best option to discover those subjects that you may be unaware about, but are worthy of your attention.
Publications, like other ‘broadcast’ media, offer the following advantages:
Research: Journalists interact with industry and experts to find out important trends, so you don’t have to do that—saving your time
Selection: Given limited pages, a panel of experts selects the best content for you—so you get to see only the most important and relevant information
Convenience: The content comes to you-you don’t have to search for it
No Hidden Costs: You don’t have to pay any additional expenses like bandwidth charges or registration fee
Save Time: Overall, the entire value proposition is about expertise, time-saving and convenience
Electronics For You, launched almost 50 years ago in January 1969. It has today grown into South Asia’s most popular electronics magazine with a reach of 500,000 technologists. The magazine keeps the electronics fraternity updated with the latest technical knowledge about new technologies, semiconductors, components, systems, tools and techniques! It regularly features industry experts and top-shots within its pages. It also keeps hobbyists busy with circuit designs and tested construction projects every month. Subscribe, and become a part of this half-a-century-old community!
Electronics For You magazine is divided into 4 major sections:
This is the backbone of EFY. This section occupies the largest share of editorial pages. Current tech trends and upcoming technologies get covered here. This section caters to the entire spectrum of readers of EFY—be it technical decision makers, business decision makers or DIYers. This section has relevance for global audiences as well.
Make in India
This is the ‘business’ section of the magazine with a special focus on business trends affecting electronics manufacturing in India. This section is targeted specifically at readers who have an interest in India’s electronics industry.
This is the smallest section of EFY, and it focuses on the consumer side of electronics. Here, our aim is to ensure that our readers who are in sync with topics such as microcontrollers, embedded systems, deep learning, etc—are also aware of gadgets and technologies that can benefit them in their personal lives.
Do It Yourself (DIY)
While ‘Open Source’, ‘User Generated Content’ and ‘Makers’ are relatively new concepts in the tech arena, EFY has been championing them since the seventies. Through the DIY section, EFY has been sharing circuit designs, software code, and DIY projects which have been generated by EFY’s readers and tested at EFY Labs. The fact that every article published in the DIY section is first tested and then published is a key differentiator from various other media which share user-generated content as it is.
1 x Electronics For You Magzine- June 2019 Edition