When Sony teased the AirPeak late last year, it didn’t give us much to go on. We knew the consumer electronics giant was finally getting in the drone business – but beyond that, not much else. Just a dark image or two from some piece of the UAV.
At CES this week, the company’s finally prepared to show off a bit more. “Today, we’re going to introduce a product that integrates AI and robotics,” CEO Kenichiro Yoshida said in an announcement video, “designed for adventurous creators.”
The drone is designed to carry Sony’s own imaging technology – specifically the Alpha series of mirrorless camera to capture high quality, full frame aerial photography and video. And while it’s large compared to what we’re used to seeing on the consumer side from companies like DJI, Sony say it’s going to be the smallest drone on the market that can be equipped with its cameras.
The system looks to compete with some of the more pro-focused models. DJI has that market under lock — along with practically all drone categories. Though while DJI owns a majority stake in Hasselblad, Sony’s system looks like a proprietary, purpose-built design. That could certainly be a bonus from the standpoint of compatibility, though it doesn’t seem like you’ll be able to swap the Alpha out for different cameras.
The company is targeting to release the system this spring. No word yet on pricing.
Image Source: Sony